Thursday, December 13, 2007
OpenSocial Alliance is here. Social Internet has changed.
Aiming for every social driven and user generated content website out there to implement the new standards, the OpenSocial alliance seek to change the way people are interacting with each other on the internet by removing some of the boundaries set by a chaosed freedom and commercial interests. Websites already implementing the new OpenSocial tools include highly popular websites such as MySpace, Engage.com, Friendster, hi5, LinkedIn, Ning, Oracle and Orkut. Members of the alliance also include Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, XING and many others. See them all here or check on the video below for interviews with some of OpenSocuial early industry adapters.
Even though latest figures show the impact on FaceBook's application market is yet minor, the OpenSocial alliance is just one of those things we can't understand how they did not exist until they did and it seems that Google just changed the rules of the game once again. Social Internet has changed. Adding the numbers and including the vast member pool of MySpace - FaceBook's mightiest competitor and an avid OpenSocial integrator - we get a "completely different picture of the combined OpenSocial sites compared to Facebook". A swift look at the above chart posted about a month an a half ago by Bill Tancer, General Manager of Global Research at Hitwise, tells the whole story in short: FaceBook - you took the closed course and got knocked out by the open one. Just like your Microsoft partner.