Wednesday, November 14, 2007
Magicmirror: Enhanced consumer experience
As Internet begins to fulfill the expectations it failed to answer prior to the dot com crisis of 2000, brick-and-mortar retailers feel threatened, not say pushed to the wall. Thus, after long years of "easy life" retailers need to consider some new ideas such as this Magicmirror for example, from an RFID retail installations company in Italy named Thebigspace.
Expected to appear in a select group of retailers’ stores early next year, this hi-tec mirror provides "an enhanced consumer experience” by playing tunes and displaying "promotional graphics" for the particular item in try, product information and suggestions for matching items. Put your finger on the touch-sensitive glass and a salesperson will be right at your service with a different size or color.
I agree with that there might be some privacy issues and concerns here but also that people will get used to it. I remember when visiting Japan in 2004 it looked funny how things were talking to me everywhere I go... People will get used to it. Via portfolio.com