Sunday, August 12, 2007

The Sample Lab: Tryvertising space

Opened July 25 in Tokyo's Iceberg Building in Harajuku and spotted on Springwise - an innovative social network of 8,000 spotters who scan the globe for smart new business ideas - The Sample Lab is a new exclusive Tryvertising space inviting consumers to sample and test new and innovative products.

After paying a modest JPY 300 (approx. $2.5 US) registration fee plus JPY 1,000 annual membership fee and showing a dedicated QR code stored on their mobile phones members of The Sample Lab can gain their entrance, providing they are over 15 years of age.

Tryvertising is definitely getting hotter.

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