Thursday, July 26, 2007
White labeling social networks
Many things have changed in the last few years about almost everything that has to do with advertising and public media attention. Yet, the world is still driven by products, companies and services even though not always commercial ones. Therefore branding remains an essential element of every successful venture. White labeling social networks, making the platform provider as invisible as possible to the network’s users, allow better, more accurate, branding for the network identity.
Techcrunch.com, probably the world's leading tech blog, has published this article two days ago about how to build a social network from scratch. This article samples nine companies providing white labeling infrastructure: Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, and ONEsite and includes this amazing chart summarizing their offerings. Other than Techcrunch, credit for initial research into these companies goes to Jeremiah Owyang who compiled a comprehensive list of white label social networking services.
Just a few days ago we had this news about White Label Social Network Ning Raises A Huge $44 Million Round. I guess White Label social networks are getting hotter every day now. Read more here: 9 Ways to Build Your Own Social Network